High-efficiency and multi-functional commercial mixers have become the new favorite in the overseas catering industry

With the rapid recovery and upgrading of the global catering industry, the demand for efficient and durable commercial mixers has soared. The intelligent multi-functional mixers made in China, with their outstanding performance, energy conservation, environmental protection and high cost-effectiveness, are rapidly occupying the markets in Europe, America, Southeast Asia and the Middle East, and have become the "capable assistants" for chain restaurants, bakeries and hotel kitchens.

The market demand has soared, and the export volume of mixers from China has increased by 35% year-on-year
According to the latest customs data, the export value of commercial catering mixers in China increased by 35% year-on-year in the first half of 2024, among which high-end intelligent models accounted for more than 50%. Overseas purchasers particularly favor models with large capacity (10-20 liters), multi-speed regulation (5-10 speed), and compatibility with various accessories (such as dough hooks, stirring paddles, and egg beaters) to meet diverse demands for pizza dough, cake batter, sauces, etc.

"The order for our 800W variable-frequency motor mixer has been scheduled until the first quarter of next year," said the person in charge of a well-known kitchenware export enterprise in Guangdong. "Customers from Germany and the United States have added modular design models to facilitate the replacement of the mixing bucket to adapt to different ingredients."

Technological innovation becomes the core competitiveness: energy conservation, noise reduction and intelligence
To meet the overseas market's pursuit of green kitchens, Chinese manufacturers have launched a number of innovations:

Energy-saving motor technology: Energy consumption reduced by 30%, meeting the EU ERP energy efficiency standards;

Low-noise design: The operating volume is controlled below 60 decibels, suitable for open kitchens.

Intelligent touch panel: One-click operation of preset programs to avoid manual operation errors;

Food-grade 304 stainless steel material: Certified by FDA and CE, safe and easy to clean.

A large food processor in Dubai has reported: "The durability and after-sales service of Chinese mixers have significantly improved, and the failure rate is lower than the industry average."

With the boost of cross-border e-commerce, small and medium-sized restaurants have become a new blue ocean
In addition to traditional B2B orders, the sales volume of small and medium-sized mixers (3-5 liters) on platforms such as Alibaba International Station and Amazon increased by 120% year-on-year. Southeast Asian home bakery entrepreneurs and North American food truck owners are more inclined to purchase lightweight equipment, driving a boom in "small-batch customization" services.

Industry forecast: The global commercial mixer market size is expected to exceed 5 billion US dollars by 2025. Chinese manufacturing is expected to further expand its market share by leveraging its supply chain advantages and rapid iteration capabilities.